The foundation of an organization’s Brand Identity starts with a strong logo. Building on the legacy elements (dove, cross, globe) of its original logo design from 1931, the Edgar Cayce A.R.E. was transformed and made more contemporary in efforts to appeal to a younger demographic.
As illustrated here, the logo can be used as a simple icon alone or with the official name and tag spelled out.
In recognition of the 90th Anniversary, a special commemorative logo was designed.
In addition, its subsidiaries, Atlantic University and Edgar Cayce Foundation’s logo were redesigned to match and unify the global Brand Identity.