Campaigns
Move Faster Campaign
The “Move Faster” campaign will be the major 2019 campaign, both agent-empowering and consumer-facing, promoting Howard Hanna’s collection of exclusive tools and resources. Programs like Buy Before You Sell and Find It First will support the ‘Move Faster’ ethos.
Take away: ‘Move Faster’ speaks to Howard Hanna’s ability to meet the high expectations of our clients by delivering speed, convenience, and exclusivity. It provides a new vehicle to promote
Television Commercial – Ran on cable TV and various news channels, local and regional throughout 12 states.
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/MF1.jpg)
Billboard
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/mf4.jpg)
Billboard
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/MFBB2.jpg)
Billboard
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/mf3.jpg)
Poster
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/MF2.png)
Digital Ads
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/MF8.jpg)
Door Hangers
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/MF7.jpg)
Postcards
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/MF9.jpg)
Social Media
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/MF6.jpg)
Postcards
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/mf5.jpg)
Print Advertising
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/MF10.jpg)
Email Templates
Jamaica Travel Incentive Promotion
Project objective: motivate sales associates to reach their goals in order to go on the company trip to Jamaica.
Concept: utilizing fun pirate language and theme.
Materials created: Poster, eMail Campaign, Messages in Bottles Winner Announcements, Travel Tags.
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2022/08/Clue1.jpg)
Email Teaser Clue 1
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2022/08/Clue-2.jpg)
Email Teaser Clue 2
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2022/08/Clue3.jpg)
Email Teaser Clue 3
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2022/08/PiratePunch-scaled.jpg)
Email Push 1
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2022/08/card-scaled.jpg)
Goal Achievement Cards
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2022/08/BoatRide-scaled.jpg)
Email Push 2
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2022/08/JamaicaPoster-scaled.jpg)
Poster
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2022/08/Treasure-scaled.jpg)
Email Push 3
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2022/08/bottle.jpg)
Trip Winner Announcement was sent as a message in a bottle.
Buy Before You Sell Campaign
We have taken 2 timeless phrases and turned them in a way that speaks to the benefits of the BBYS program: complete confidence and convenience. The creative is a deliberate departure for the company: attention grabbing, playful and bright – developed specifically to “grab” the viewer/reader and pull them in.
Take away: The BBYS program allows you to confidently buy the perfect home right away without the worry of selling first or making a contingency offer. Truly the best of both worlds.
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/BBS3.jpg)
Poster
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/cakefb.png)
Social Media
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/bbsbb.png)
Billboards
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/bbspa.png)
Print Advertising
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/cakeec-1.png)
Email Templates
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/cakepc.png)
Postcards
Find It First Campaign
Howard Hanna’s exclusive Find It First listings allow our customers to stake a claim to their dream home before anyone else. The campaign makes use of bold colors and exaggerated expressions illustrating the EXACT moment when you find “the one” – before anyone else.
Take away: Before it’s listed anywhere else, get exclusive access straight from the source. Find it First, only on HowardHanna.com
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/FFFfb.jpg)
Poster
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/fffda.png)
Digital Assets
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/FFFbb.png)
Billboards
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/FFFpc.png)
Postcard
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/FFFbb2.png)
Billboards
![](http://www.kathylamm.com/portfolio/wp-content/uploads/2023/04/FFFwb.jpg)
Web Banner
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