Campaigns
Move Faster Campaign
The “Move Faster” campaign will be the major 2019 campaign, both agent-empowering and consumer-facing, promoting Howard Hanna’s collection of exclusive tools and resources. Programs like Buy Before You Sell and Find It First will support the ‘Move Faster’ ethos.
Take away: ‘Move Faster’ speaks to Howard Hanna’s ability to meet the high expectations of our clients by delivering speed, convenience, and exclusivity. It provides a new vehicle to promote
Television Commercial – Ran on cable TV and various news channels, local and regional throughout 12 states.

Billboard

Billboard

Billboard

Poster

Digital Ads

Door Hangers

Postcards

Social Media

Postcards

Print Advertising

Email Templates
Jamaica Travel Incentive Promotion
Project objective: motivate sales associates to reach their goals in order to go on the company trip to Jamaica.
Concept: utilizing fun pirate language and theme.
Materials created: Poster, eMail Campaign, Messages in Bottles Winner Announcements, Travel Tags.

Email Teaser Clue 1

Email Teaser Clue 2

Email Teaser Clue 3

Email Push 1

Goal Achievement Cards

Email Push 2

Poster

Email Push 3

Trip Winner Announcement was sent as a message in a bottle.
Buy Before You Sell Campaign
We have taken 2 timeless phrases and turned them in a way that speaks to the benefits of the BBYS program: complete confidence and convenience. The creative is a deliberate departure for the company: attention grabbing, playful and bright – developed specifically to “grab” the viewer/reader and pull them in.
Take away: The BBYS program allows you to confidently buy the perfect home right away without the worry of selling first or making a contingency offer. Truly the best of both worlds.

Poster

Social Media

Billboards

Print Advertising

Email Templates

Postcards
Find It First Campaign
Howard Hanna’s exclusive Find It First listings allow our customers to stake a claim to their dream home before anyone else. The campaign makes use of bold colors and exaggerated expressions illustrating the EXACT moment when you find “the one” – before anyone else.
Take away: Before it’s listed anywhere else, get exclusive access straight from source. Find it First, only on HowardHanna.com

Poster

Digital Assets

Billboards

Postcard

Billboards

Web Banner
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