Move Faster Campaign
The “Move Faster” campaign will be the major 2019 campaign, both agent-empowering and consumer-facing, promoting Howard Hanna’s collection of exclusive tools and resources. Programs like Buy Before You Sell and Find It First will support the ‘Move Faster’ ethos.
Take away: ‘Move Faster’ speaks to Howard Hanna’s ability to meet the high expectations of our clients by delivering speed, convenience, and exclusivity. It provides a new vehicle to promote
Television Commercial – Ran on cable TV and various news channels, local and regional throughout 12 states.
Jamaica Travel Incentive Promotion
Project objective: motivate sales associates to reach their goals in order to go on the company trip to Jamaica.
Concept: utilizing fun pirate language and theme.
Materials created: Poster, eMail Campaign, Messages in Bottles Winner Announcements, Travel Tags.
Email Teaser Clue 1
Email Teaser Clue 2
Email Teaser Clue 3
Email Push 1
Goal Achievement Cards
Email Push 2
Email Push 3
Trip Winner Announcement was sent as a message in a bottle.
Buy Before You Sell Campaign
We have taken 2 timeless phrases and turned them in a way that speaks to the benefits of the BBYS program: complete confidence and convenience. The creative is a deliberate departure for the company: attention grabbing, playful and bright – developed specifically to “grab” the viewer/reader and pull them in.
Take away: The BBYS program allows you to confidently buy the perfect home right away without the worry of selling first or making a contingency offer. Truly the best of both worlds.
Find It First Campaign
Howard Hanna’s exclusive Find It First listings allow our customers to stake a claim to their dream home before anyone else. The campaign makes use of bold colors and exaggerated expressions illustrating the EXACT moment when you find “the one” – before anyone else.
Take away: Before it’s listed anywhere else, get exclusive access straight from source. Find it First, only on HowardHanna.com