Strategic Planning

Norfolk Public Health Strategic Plan

Designed as a high-impact, accessible public resource, this booklet translates complex institutional information into an engaging, user-friendly guide. Developed to support residents, community partners, and city leadership, the publication balances authoritative, compliance-driven content with an approachable tone and intuitive visual hierarchy. From initial copywriting and content structuring to final graphic layout, the project underscores a commitment to clear communication, brand alignment, and community empowerment.

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Brand Strategy, Development, Implementation

Harmonic Egg Product Brochure

Harmonic Egg, LLC Products include various light and sound therapy chambers used in alternative health. This comprehensive brochure targets potential small business owners looking to expand their service offerings or build a business around the products themselves.

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Edgar Cayce’s A.R.E. Brand Guide

Edgar Cayce’s A.R.E. brand is more than just an idea on paper; it is the embodiment of our organization, encompassing all of the experiences and expectations that people associate with us. To protect the integrity of the visual and verbal expression of the A.R.E. brand, it is important to follow the guidelines outlined.
This comprehensive communication system includes all of the elements you may need—logos, typefaces, colors, and more—to create a consistent tone, look, and feel for Edgar Cayce’s A.R.E. communication materials.
Our goal is to unite in communicating in one voice, for one purpose – to better the lives of people throughout the world with the profound wisdom found in the Edgar Cayce materials.
We invite you to absorb this information and reference it often to become an informed keeper of the brand.