Kathy Lamm

Creative Marketing Director

Hi, I'm Kathy Lamm!

Creative Marketing Director


kathy@kathylamm.com

(757) 236-0529

Howard Hanna Real Estate Services

Virginia Beach, VA

Director of Marketing • April 2006 - Current

Creative Direction, Leadership and Strategic Implementation

Mentor, lead, empower and inspire dynamic team of three creative graphic designers and a market coordinator/traffic manager.

Implement processes and procedures that enhance teamwork, creative development, strategic planning and implementation, and efficiency in a fast-paced, deadline-centric, work environment.

Personnel management of team members’ work performance and compensation through on-going feedback and annual reviews.

Offer design and execution direction for enhancing creative and marketing strategy effectiveness.

Brand Management and Opportunity Development

Developed and maintain corporate identity.

Concept, develop and implement comprehensive marketing and promotional programs, positioning Howard Hanna and its agents as the industry leader in real estate.

Utilized various media designed to increase home sales and maintain the largest market share.

Create marketing strategies and seek opportunities to expand sales, profitability and market penetration.

Media Buying, Relations and Procurement

Solid print, television, digital and radio production and procurement experience.

Established and maintained an excellent network of business associates and media representatives as a result of close interaction and strong communication skills.

Research, conduct market analysis, source and effectively negotiate media contracts and agreements.

Various projects include: printing of our own branded magazine, various magazines and direct mail products, demographic/geographic distribution analysis to maximize exposure to core target market.

Cost effective production management and execution of distribution program, maximizing effective market penetration.

Marketing Budget Management

Manage all aspects of advertising and marketing for Southeast Region of Howard Hanna serving Southeast Virginia and Northeast North Carolina.

Responsibilities include, but not limited to: Budget development and management; media buying; strategic planning; target marketing; creative direction; design and layout of print advertising; script writing and direction of television and radio commercials; and event coordination and planning.

Bloom Brothers and EQ3 Furniture Stores

Richmond, VA

Director of Marketing • January 2001 - September 2007

Marketing Department Creation

Facilitated creation of internal advertising and marketing department for regional furniture retailer.

Developed brand within a non-sale environment based on integrity and name recognition.

Concept, design and implementation of comprehensive marketing and promotional programs.

Utilized various media sources designed to achieve revenue goals, noting 40%+ increases in sales year over year.

Liaison between company owner, merchandisers and sales teams to coordinate corporate marketing strategies which expanded sales opportunities, profitability and market penetration.

Media Buying, Relations and Procurement

Solid print, television, digital and radio production and procurement experience.

Established and maintained an excellent network of business associates and media representatives as a result of close interaction and strong communication skills.

Research, conduct market analysis, source and effectively negotiate media contracts and agreements.

Creative Direction and Implementation

Exceptional strength in creative conceptualizing, creative writing, layout and design.

Superior knowledge in visual communication programs such as Adobe Creative Suite.

Recognized with numerous awards in graphic communication.

Script writing and direction of television and radio commercials.

Marketing and Budget Management

Manage all aspects of advertising and marketing for niche furniture store.

Responsibilities include, but not limited to: Budget development and management; media buying; strategic planning; target marketing; creative direction; design and layout of print advertising; script writing and direction of television and radio commercials; and event coordination and planning.

The Virginian Pilot

Norfolk, VA

Creative Director • June 1996 - December 2000

Visual Communication, Marketing Strategist, Team Leader and Supervisor

Developed visual communication for top regional accounts for the newspaper.

Incorporated marketing knowledge and design skills to create branding that would be used throughout all aspects of the clients advertising efforts to include all media.

Interviewed, hired, supervised, trained and led design team of ten.

Implemented efficiency strategies, training and development programs as well as evaluated job performance.

Developed and implemented incentive based compensation program for design personnel.

   Professional Skills

  • Communication & Leadership
  • Strategic Planning & Implementation
  • Creative Development & Direction
  • Brand Development & Management
  • Media Buying & Public Relations
  • Marketing Budget Management

   Digital Marketing Skills

  • Social Media Management
  • Digital Advertising, PPC & Analytics
  • Website Design & Content
  • Video Creation & Editing

   Software Skills

  • Adobe Creative Suite
  • Microsoft Office 365
  • ADP Workforce

Personal Career Objective

I am a dynamic, creative Marketing Director with over 28 years experience. Currently leading an award-winning, in-house marketing team for the Southeast Region of the largest independently owned real estate company in the United States. Industry thought-leader dedicated to exceeding business goals using data-driven decision making. Possessing the keen ability to manage creative teams responsible for brand management, strategic marketing plans, and exceptional creative and visual communication. Supporting individual real estate agents; regional resale, new construction and property management offices; and national company. Utilizing multi-channel media outlets such as social media, digital marketing, print, television, billboards and radio. Accomplished, award-winning professional in creative conceptualization and execution, leadership, brand development, production management, media buying, budgeting and strategic planning.

Professional Accomplishments, Leadership, Training Instruction and Community Involvement Public Speaking, Team Building, Training, and Educational Program Development

Coordinated programs through Hampton Roads Ad Club, Graphic Design Advisory Committee of The Pilot, Boy Scouts of America Employer Program and Virginia Beach Vocational Center to expand and enhance creativity, productivity and motivation in young adults.

Created training modules and conducted hands on, one-on-one and group educational programs for advanced Adobe Creative Suite software for the Virginian Pilot.

Education Chair, Hampton Roads Ad Clubs 2000 - 2003. Implemented programs to enhance creative participation in the as well as increase retention of creative talent in the Hampton Roads market through scholarships programs, educational/real work experience programs and internship opportunities for local high school design students.

Awards: Addy Award 1998, 2000, 2013 and 2015. Gold, Silver and Platinum, MarCom Awards 2018

2014 Founded Goddess Gathering GLOBAL women’s community, current membership 1,000+ world-wide.

Comfortable speaking in large and small groups.

Teach weekly classes and workshops on meditation and mindfulness.

  Phone

(757) 236-0529

  Mail

kathy@kathylamm.com

  Send Me a Message