{"id":349,"date":"2022-08-14T13:03:35","date_gmt":"2022-08-14T13:03:35","guid":{"rendered":"http:\/\/www.kathylamm.com\/portfolio\/?page_id=349"},"modified":"2023-04-03T16:07:08","modified_gmt":"2023-04-03T16:07:08","slug":"identity-2","status":"publish","type":"page","link":"https:\/\/www.kathylamm.com\/portfolio\/identity-2\/","title":{"rendered":"Expanded Identity"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#1e1d1c&#8221; background_image=&#8221;http:\/\/www.kathylamm.com\/portfolio\/wp-content\/uploads\/2022\/08\/DJU-EDGAR-CAYCE-EXT-2020_DSC_0904_tg-scaled.jpg&#8221; custom_padding=&#8221;30px||90px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.2em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;750px&#8221; custom_margin=&#8221;||0px|&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;left&#8221; animation_intensity_fold=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #0c71c3; font-size: xx-large;\">Brand Identity<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;rgba(255,255,255,0.7)&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; max_width=&#8221;750px&#8221; custom_margin=&#8221;25px|||&#8221; custom_padding=&#8221;31px|||||&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;left&#8221; animation_intensity_fold=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Team&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#efe9e4&#8243; custom_padding=&#8221;90px||90px||true|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/www.kathylamm.com\/portfolio\/wp-content\/uploads\/2022\/08\/icon-1.png&#8221; title_text=&#8221;icon&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;99.9%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>\u00a0<\/h2>\n<p><span style=\"font-size: large;\">The foundation of an organization\u2019s Brand Identity starts with a strong logo. Building on the legacy elements (dove, cross, globe) of its original logo design from 1931, the Edgar Cayce A.R.E. was transformed and made more contemporary in efforts to appeal to a younger demographic.<\/span><\/p>\n<p><span style=\"font-size: large;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: large;\">As illustrated here, the logo can be used as a simple icon alone or with the official name and tag spelled out.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU0NyJ9fQ==@&#8221; button_text=&#8221;Other Brand Identity Samples&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.17.3&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/www.kathylamm.com\/portfolio\/wp-content\/uploads\/2022\/08\/logofull.png&#8221; title_text=&#8221;logofull&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;http:\/\/www.kathylamm.com\/portfolio\/wp-content\/uploads\/2022\/08\/identity-1.png&#8221; title_text=&#8221;identity&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_team_member name=&#8221; &#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Poppins|600|||||||&#8221; header_font_size=&#8221;24px&#8221; body_font=&#8221;||||||||&#8221; body_font_size=&#8221;18px&#8221; z_index=&#8221;253&#8243; text_orientation=&#8221;center&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: large;\">In recognition of the 90th Anniversary, a special commemorative logo was designed.<\/span><\/p>\n<p>[\/et_pb_team_member][et_pb_image src=&#8221;http:\/\/www.kathylamm.com\/portfolio\/wp-content\/uploads\/2022\/08\/90th-Logo-2.png&#8221; title_text=&#8221;90th Logo 2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: large;\">In addition, its subsidiaries, Atlantic University and Edgar Cayce Foundation\u2019s logo were redesigned to match and unify the global Brand Identity.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/www.kathylamm.com\/portfolio\/wp-content\/uploads\/2022\/08\/AU-Logo-2020.png&#8221; title_text=&#8221;AU Logo 2020&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/www.kathylamm.com\/portfolio\/wp-content\/uploads\/2022\/08\/ecf-Logo-2020.png&#8221; title_text=&#8221;ecf Logo 2020&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Divider Section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#1e1d1c&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Divider Area&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider color=&#8221;rgba(255,255,255,0.12)&#8221; divider_position=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Footer Section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#1e1d1c&#8221; custom_padding=&#8221;90px||90px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Footer Area&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text ul_type=&#8221;none&#8221; admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;rgba(255,255,255,0.7)&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; ul_font=&#8221;Poppins||||||||&#8221; ul_text_align=&#8221;center&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||15px|&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Email Me<\/h2>\n<p><a href=\"mailto:Kathy@KathyLamm.com\">Kathy@KathyLamm.com<\/a> <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text ul_type=&#8221;none&#8221; admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;rgba(255,255,255,0.7)&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; ul_font=&#8221;Poppins||||||||&#8221; ul_text_align=&#8221;center&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||15px|&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Call Me<\/h2>\n<p>(757) 236-0529<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Identity\u00a0 The foundation of an organization\u2019s Brand Identity starts with a strong logo. Building on the legacy elements (dove, cross, globe) of its original logo design from 1931, the Edgar Cayce A.R.E. was transformed and made more contemporary in efforts to appeal to a younger demographic. \u00a0 As illustrated here, the logo can be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"class_list":["post-349","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.kathylamm.com\/portfolio\/wp-json\/wp\/v2\/pages\/349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kathylamm.com\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kathylamm.com\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kathylamm.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kathylamm.com\/portfolio\/wp-json\/wp\/v2\/comments?post=349"}],"version-history":[{"count":12,"href":"https:\/\/www.kathylamm.com\/portfolio\/wp-json\/wp\/v2\/pages\/349\/revisions"}],"predecessor-version":[{"id":617,"href":"https:\/\/www.kathylamm.com\/portfolio\/wp-json\/wp\/v2\/pages\/349\/revisions\/617"}],"wp:attachment":[{"href":"https:\/\/www.kathylamm.com\/portfolio\/wp-json\/wp\/v2\/media?parent=349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}